Category: corporate parties
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Corporate Event Entertainment Contracts: What Every Planner Should Cover
I’ve been DJing and producing entertainment for more than 30 years, and one lesson becomes clearer every year: some of the most important work happens long before I play the first record. A successful corporate event may look effortless to the guests. The DJ is ready. The microphones work. The music begins at the right…
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The Psychology of Space: How to Make a Massive Ballroom Feel Intimate
One of the strange things about event production is that bigger isn’t always better. A beautiful ballroom designed for 1,000 people can actually be much more difficult to make feel exciting with 300 guests than a smaller room designed for 300. The venue may be impressive. The ceilings may be 25 feet high. The chandeliers…
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Matching Event Entertainment to Company Culture and Guest Demographics
One of the biggest mistakes I see in corporate entertainment is starting with the wrong question. “What kind of entertainment should we book?” That sounds logical, but I think there’s a better question: Who are we entertaining? After more than 30 years of DJing corporate events, private parties, hotels, rooftops, nightclubs, weddings, galas, and large-scale…
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The Ultimate 90-Day Action Plan for Scaling an Event Entertainment Business
There is a big difference between being good at entertaining people and being good at building an entertainment business. I know that from experience. I’ve spent more than 30 years DJing weddings, corporate events, hotels, nightclubs, rooftops, mitzvahs, private parties, and large-scale events, and for much of my career the quality of my work and…
