Category: corporate parties
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Matching Event Entertainment to Company Culture and Guest Demographics
One of the biggest mistakes I see in corporate entertainment is starting with the wrong question. “What kind of entertainment should we book?” That sounds logical, but I think there’s a better question: Who are we entertaining? After more than 30 years of DJing corporate events, private parties, hotels, rooftops, nightclubs, weddings, galas, and large-scale…
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The Ultimate 90-Day Action Plan for Scaling an Event Entertainment Business
There is a big difference between being good at entertaining people and being good at building an entertainment business. I know that from experience. I’ve spent more than 30 years DJing weddings, corporate events, hotels, nightclubs, rooftops, mitzvahs, private parties, and large-scale events, and for much of my career the quality of my work and…
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Why Great DJs Don’t Need to Play Every Request
One of the most misunderstood parts of being a professional DJ is taking requests. Some guests believe that if they request a song, the DJ’s job is to play it. Some DJs go to the opposite extreme and treat requests like an interruption. After more than 30 years of DJing weddings, corporate events, hotels, rooftops,…
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The Difference Between a DJ Who Plays Songs and a DJ Who Controls the Energy
Anyone can play a song. That statement probably sounds strange coming from someone who has spent more than 30 years as a professional DJ, but it has never been more true. Today, almost everyone has instant access to millions of songs. A laptop can organize them, software can match tempos and musical keys, streaming services…
